Competitive Intelligence Practice
What Is Competitive Intelligence Analysis?
Competitive intelligence (CI) analysis utilizes public sources of information to develop intelligence about the business practices and strategies of competitors and about trends in the market, technology, the regulatory arena, and the business environment in general.
Many familiar business practices -- benchmarking, industry analysis, SWOT analysis, environmental scanning, technology forecasting, technology assessment, leadership profiles, core competency analysis, market forecasts, scenario analysis, and more -- are all components of or are utilized in competitive intelligence analysis. But CI goes beyond any mere technique. CI integrates skilled data acquisition from primary and secondary sources with the appropriate analytical methodologies to piece together intelligence about current or future competitors; potential strategic partners; technology, market, social, or regulatory trends; or any other aspect of the business environment of concern to you.
Many familiar business practices -- benchmarking, industry analysis, SWOT analysis, environmental scanning, technology forecasting, technology assessment, leadership profiles, core competency analysis, market forecasts, scenario analysis, and more -- are all components of or are utilized in competitive intelligence analysis. But CI goes beyond any mere technique. CI integrates skilled data acquisition from primary and secondary sources with the appropriate analytical methodologies to piece together intelligence about current or future competitors; potential strategic partners; technology, market, social, or regulatory trends; or any other aspect of the business environment of concern to you.
Do We Need It?
Are you concerned about your competitors? their strategies? their capabilities? Would you like to know how they view themselves and how they view you? If so, then you need competitive intelligence.
Does the rapidly changing environment have a destabilizing effect on your operations and business strategies? Do your tactical and strategic plans adequately consider trends in technology and society? And, do they provide you with a competitive advantage over competitors? These questions and more -- the answers to which are instrumental to your business success -- are addressed using competitive intelligence analysis.
CI is also instrumental to the due diligence process for evaluating potential acquisitions as well as for defending against hostile takeovers. Technology competitive intelligence helps evaluate technology transfer opportunities and helps you avoid being blindsided by technological advances outside of your industry. Do you need CI? Only if you’re in business to succeed!
Does the rapidly changing environment have a destabilizing effect on your operations and business strategies? Do your tactical and strategic plans adequately consider trends in technology and society? And, do they provide you with a competitive advantage over competitors? These questions and more -- the answers to which are instrumental to your business success -- are addressed using competitive intelligence analysis.
CI is also instrumental to the due diligence process for evaluating potential acquisitions as well as for defending against hostile takeovers. Technology competitive intelligence helps evaluate technology transfer opportunities and helps you avoid being blindsided by technological advances outside of your industry. Do you need CI? Only if you’re in business to succeed!
How TEMI Can Help
Whether you need help in establishing your own in-house CI capability, conducting a specific business intelligence project, or building awareness and internal training, TEMI can assist with all of your competitive intelligence needs. The combination of our business, technical, and analytical expertise makes TEMI uniquely qualified to complete CI projects in a wide variety of industries and technologies. Call us today to discuss your competitive intelligence needs.